Does Your Photography Homepage Answer These 3 Key Questions?

In Marketing Made Simple by Donald Miller, he emphasizes that a website's homepage should be so clear and simple that even a caveman could immediately understand its purpose. He suggests that visitors should be able to answer three key questions within seconds of landing on your site. Does your photography website clearly answer these three questions?

1. What are you Offering?

   
   

We have established this blog post is for photographers, but let’s get more specific. What kind of photographer are you? Many websites include their title in the top right on their homemade. Here are some bullet points to consider when crafting your title:

• Where are you located?

• What is your specific photography area? (senior, engagements, elopements, weddings, newborns, families, etc.)

• What is your photography style?

• What is your approach to photography? (documentary, editorial, etc.)

2. Why Should I Care?

   
   

This second question is your value proposition.

• What makes you stand out from other photographers?

• How much experience do you have?

• Do you have high quality images on your website and a solid portfolio?

• What aspects of your personality and brand make your photography experience unique?

• What are the benefits of booking with you?

3. What do I do Next?

   
   

This is the classic CTA (call to action) button. How can a customer book a session or inquire more? The CTA should stand out and be easy to find. Here are some examples of common CTA buttons:

• Learn more

• Book a Session  

• Inquire now

Super simple blog post today, but a vital one for effective websites. By ensuring your homepage answers these three questions clearly, you increase engagement and conversions because visitors instantly know what you offer, why it matters, and how to take action.